Tech Company
Austin, TX
For the expansion of this Austin campus, we developed an immersive environmental graphics and wayfinding program that bridges the gap between global corporate identity and Central Texas character. Working in close partnership with the architect and GC, the team focused on evolving the existing campus theming strategy to create a more holistic, intuitive, and "locally-rooted" experience for the modern workforce.
The centerpiece of the arrival experience is a monumental lobby ceiling sculpture. This larger-than-life globe structure is meticulously crafted from thousands of Visa credit cards, housing a suspended, illuminated brand logo at its core. This installation serves as a powerful intersection of product identity and sculptural art, grounding the global reach of the brand within a singular, tactile focal point.
The visual language centers on a Clean, Natural, and Locally Inspired aesthetic. By refining wayfinding strategies used in previous phases, the new system offers improved navigational clarity while introducing organic textures and regional motifs that soften the corporate environment. The program balances high-performance brand applications with bespoke art moments, ensuring the space feels both professional and uniquely "Austin."
